By Rick Banas of assisted living and senior living provider BMA Management, Ltd.
Brian N Minton of BMA and I spoke yesterday on The Wonderful World of Blogs, Videos and E-Newsletters in the Successful Marketing of assisted living and senior living communities at the 2013 Annual Meeting of Life Services Network (LSN).
LSN is the largest eldercare association in Illinois and the Illinois state affiliate of Leading Age and the Assisted Living Federation of America (ALFA).
As part of our presentation, we highlighted Ten Tips for Better Blogging based on our experience and what we have learned from others.
1) Catchy Headline
Here are a couple examples.
If We Only Had a Pill
This was a headline for a Blog about an educational program that was conducted at the Bridle Brook of Mahomet assisted living and memory care community in Champaign County. Professional Arthur Kramer from the University of Illinois spoke on his research into the benefits of physical activity for older adults. He noted that if we have a pill that provided all of the benefits that exercise provides in enhancing the health of our brain, we take it in a minute and pay good money for it.
This Blog focused on an emotional presentation by Julie Papievis at the Heritage Woods affordable assisted living community in Batavia, Illinois. Julie was critically injured in a car accident as she was pulling out of a shopping center parking lot in the western suburbs of Chicago. Doctors pegged her chances of survival at 4%; if she did somehow manage to survive, it would be in a vegetative state. Just six years later, Julie ran a 5K and has since competed in an indoor triathlon.
2) Focus on “What’s In It for the Reader”
The approach to branding in the Social Media is different than branding in print, radio and television.
As Time Sanders, CEO of Net Minds, noted in a Chase Business Insight webinar in January, “you build your brand by providing information and solving problems, not by talking about your brand.”
3) Write from Your Point of View
Writing a Blog is much like writing a column for a newspaper. Write it from your point of few. For instance, in a Blog titled “Calling Assisted Living an “Acute Care Setting” Is Just Plain Wrong” I provided my opinion about a story that was posted in the Washington Times.
4) Use a Conversational Style
For instance, I started a Blog that we posted last week on “Can Assisted Living Prevent Premature Death with “with my years of experience in assisted and senior living, an article recently posted on the Medical News Today website really has me thinking.”
5) Tell a Story
Here is a Blog that provides an example. Focus on Compassion Rather Than Rules No Coincidence
6) Use Pictures and Video
In a Blog on Assisted Living Residents Join the Harlem Shake Craze provides an example of how you can use video. <blog>
7) Post Regularly
We post once a week, occasionally more often if we have the time and a topic of value.
8) Link to Others
If your Blog highlights an educational program conducted by the Alzheimer’s Association, include a link to the Alzheimer’s Association’s website in your Blog.
9) Ask Questions
Do you agree? What are your thoughts?” Was the Taco Bell Viva Mas Super Bowl Ad Super?
10) Promote Your Blog
On your website. On Facebook, Twitter, LinkedIn and Google+.
What tips can you add to the list?
What are your thoughts? Leave a comment and let us know.
“BMA Management is the leading provider of assisted living in Illinois
and one of the 20 largest providers of assisted living in the United States.”