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The Story of Mike

Wednesday, August 5th, 2009

By Rick Banas of BMA Management, Ltd.

Everyday something that happens in one of our affordable assisted living communities that really makes me proud that we are in the business that we are in. As with all assisted living communities, we are in the business of changing lives for the better, but occasionally, something happens that even surprises us. I’d like to tell you a story.

We had a gentleman by the name of Mike, who moved into our community in
South Elgin, IL
. Mike had cancer of the face and through that gruesome disease, lost both eyes and his nose. Obviously this left his face extremely deformed and he wears netting over his head to partially hide his face.

He lived in a nursing home for three years prior to joining us but was shunned by the residents and staff at that home. He was treated so poorly by the staff and residents that he became very reclusive and hid in his room. The people of that community would say mean things about his appearance and treat him as less than human. He joined our community a few weeks ago and life has changed drastically for Mike. The community staff and our amazing residents took time to look past his appearance and really get to know him as a person. All members of our affordable assisted living community have been inclusive and welcoming with him and he is now very involved in activities in and out of the community. Mike tells us that he will never be able to thank us for all we have given back to him to feel alive and accepted again. Mike is truly an inspiration to our community and to the residents who live there.

As Congress and our states look at ways to save money they are cutting affordable housing right and left because poor people don’t vote and are not active in politics. It is up to us to be their voice and make sure that these seniors are protected.

What are your thoughts? Leave a comment and let us know.

“BMA Management is the leading provider of affordable assisted living in Illinois
and one of the 20 largest providers of assisted living in the United States.”

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Social Media Spreads

Friday, July 10th, 2009

By Rick Banas of BMA Management, Ltd.

The Chicago Tribune ran an article today that talks about cities in Illinois that are using Twitter as a reverse 911 system for the city to send information to residents. Cities are using the platform to communicate road closings or construction, missing persons, gypsy moth spraying, and other information to residents who sign up for the Tweets.

BMA Facebook Fan Page

Social media platforms, like Facebook, are spreading into every aspect of marketing and communications – and businesses are using these resources to reach current and prospective employees and consumers.

It got me thinking: Why can’t assisted living communities use Twitter or other social media such as LinkedIn for the same purposes? We could use Twitter to contact family members about events happening at the community or to communicate other important information.  Wouldn’t it be nice to communicate with 100 or more families about the ice cream social this weekend or the party we’re having to celebrate the community’s anniversary? In case of emergency, it could be used to assist with evacuation or to let family know that residents are safe after a storm.
At our company, we’ve started a program for communities so residents can use Facebook to keep in touch with family members that live far away. This allows both the resident and the family to share photos and conversations, and helps alleviate feelings of isolation.

I would love to know how social media is being used in your communities to help solidify relationships with residents, staff, and families. Please post comments here and help get the conversation started.

What are your thoughts? Leave a comment and let us know.

“BMA Management is the leading provider of affordable assisted living in Illinois
and one of the 20 largest providers of assisted living in the United States.”

Follow on     Twitter          Facebook            YouTube            Google+

          

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