• Development and Implementation of Marketing Plans
• Market Analysis and Consumer Research
• Lead Generation
• Development of Sales Materials
• Sales and Fund Raising

Mr. Banas has 30 years of marketing, sales and fund raising experience in the senior living and health care industries. He was Vice President of Sales for Parkside Senior Services, where his responsibilities included hiring, training and supervision of sales staffs, directing lead generation efforts, development of marketing plans and analyzing sales results.

Prior to that, Mr. Banas was Assistant Vice President of Sales and Marketing for Classic Residence by Hyatt. His responsibilities included directing the in-house advertising and public relations agency, directing the marketing plan and budgeting processes for 22 retirement communities and the monitoring of marketing results and activities.

Mr. Banas graduated Cum Laude from the University of Detroit. He is a member of the American Marketing Association and a former Board Member and Chairman of the Board of the Palatine Township Senior Citizens Council in Palatine, Illinois.